Privacy Policy
Effective Date: July 2, 2025
At East Coast Driving Academy Inc., we value your privacy and are committed to protecting your personal information. This Privacy Policy explains how we collect, use, disclose, store, and protect your information when you visit our website, register for a course, or use any of our services.
Our privacy practices are designed to comply with the Personal Information Protection and Electronic Documents Act (PIPEDA) and other applicable Canadian privacy laws.
By using our website or registering for any of our programs or services, you agree to this Privacy Policy.
1. Information We Collect
We may collect the following information:
Personal Information
- Full Name
- Phone Number
- Email Address
- Date of Birth
- Mailing Address
- Driver's Licence or Learner's Licence Information
Student Information
- Course registrations
- Lesson schedules
- Attendance records
- Instructor evaluations
- Progress reports
- Certificates issued
Payment Information
- Billing information
- Payment method
- Transaction history
Credit and debit card payments are processed securely through trusted third-party payment providers. East Coast Driving Academy Inc. does not store complete credit or debit card information.
Website & Technical Information
When you visit our website, we may automatically collect:
- IP Address
- Browser Type
- Device Information
- Operating System
- Pages Visited
- Date & Time of Visit
- Referral Source
- Website Usage Data
2. How We Collect Information
We may collect information in several ways, including:
- Directly from you when you register for a course, complete a form, contact us, or communicate with our staff.
- During your driver training, including lesson scheduling, attendance, instructor evaluations, and course completion.
- Through secure third-party payment providers when processing payments.
- Automatically through cookies, website analytics, and similar technologies when you visit our website.
3. How We Use Your Information
Your information is used to:
- Register you for courses and services.
- Schedule lessons, assessments, and road test preparation.
- Communicate regarding appointments, payments, and important updates.
- Process payments and issue receipts.
- Issue Driver Education Certificates.
- Meet Access Nova Scotia and Registry of Motor Vehicles requirements.
- Improve our courses, customer service, and website.
- Respond to inquiries and customer support requests.
- Send important information regarding your training.
We never sell or rent your personal information.
4. Cookies & Website Analytics
Our website uses cookies and similar technologies to improve your browsing experience.
Cookies may be used to:
- Remember website preferences.
- Improve website performance.
- Analyze visitor activity.
- Measure advertising effectiveness.
- Enhance user experience.
You may disable cookies through your browser settings; however, certain website features may not function correctly.
Google Analytics
We use Google Analytics to better understand how visitors interact with our website and improve our services.
Google may collect information such as:
- IP Address
- Browser Information
- Device Type
- Pages Visited
- Time Spent on the Website
You may learn more through Google's Privacy Policy or opt out using the Google Analytics Opt-out Browser Add-on.
5. Third-Party Services
To operate our business efficiently, we work with trusted third-party service providers.
These providers may include:
- Secure payment processors
- Website hosting providers
- Email communication services
- Website analytics providers
- Mapping and location services
- Scheduling or booking platforms
These providers receive only the information necessary to perform their services and are expected to protect your information appropriately.
6. Sharing Your Information
We only share personal information when necessary.
Information may be shared with:
- Access Nova Scotia / Registry of Motor Vehicles
- Government agencies where required by law
- Authorized instructors and administrative staff
- Secure payment processors
- Technology and website service providers
- Legal authorities when legally required
We never sell your personal information to third parties.
7. Data Security
We use reasonable administrative, technical, and physical safeguards to protect your personal information.
These safeguards include:
- Secure payment processing
- Encrypted data transmission
- Password-protected systems
- Restricted staff access
- Secure cloud storage where applicable
Although we take reasonable precautions, no method of electronic storage or internet transmission can be guaranteed to be completely secure.
8. Data Retention
Personal information is retained only for as long as necessary to:
- Meet legal obligations.
- Maintain student training records.
- Issue certificates.
- Comply with Access Nova Scotia requirements.
- Meet accounting and tax obligations.
When information is no longer required, it is securely deleted or destroyed.
9. Your Privacy Rights
Subject to applicable laws, you have the right to:
- Request access to your personal information.
- Correct inaccurate or outdated information.
- Update your contact information.
- Withdraw consent where legally permitted.
- Request deletion of personal information that is no longer required.
- Ask questions about how your information is collected or used.
Requests may be subject to legal or regulatory requirements.
10. Marketing Communications
With your consent, we may occasionally send information regarding:
- New courses
- Promotions
- Special offers
- Driving safety tips
- Important school announcements
You may unsubscribe from marketing communications at any time by using the unsubscribe link provided in our emails or by contacting us directly.
11. External Websites
Our website may contain links to third-party websites or services.
East Coast Driving Academy Inc. is not responsible for the content, security, or privacy practices of external websites. We encourage you to review the privacy policies of any third-party websites you visit.
12. Children's Privacy
Some of our students are under the age of 18.
Where required by law, East Coast Driving Academy Inc. may obtain consent from a parent or legal guardian before collecting or processing personal information relating to minors.
13. Changes to This Privacy Policy
East Coast Driving Academy Inc. reserves the right to update this Privacy Policy at any time.
Any changes become effective immediately upon publication on our website. Continued use of our website or services constitutes acceptance of the updated Privacy Policy.
14. Privacy Questions / Contact Us
If you have any questions regarding this Privacy Policy or how we collect, use, or protect your personal information, please contact us.
East Coast Driving Academy Inc.
📍 19 Alma Crescent
Halifax, Nova Scotia B3N 2C4
📞 (902) 337-3377
📧 info@ecdacademy.co
🌐 www.ecdacademy.co